Acquisition brings in new depositing players each month.
The Retention curve decides how many keep depositing in later months, so numbers build up over time.
Player Value Mix sets how much each group deposits.
Hold, from the WD/DEP mix, becomes your revenue, shown as Net Deposits.
GGR, from the GGR mix, only drives two cost lines: rev share and platform fees. It never touches revenue.
Payment Costs and Operational Costs are subtracted from Net Deposits to give Operating Profit each month.
Month by Month P&L
Overview
Cohort Triangle
Rows are the month a cohort was acquired. Columns are the calendar month a deposit lands in. Each cell is how many of that cohort's players deposited that month.
Deposit Range Distribution
Each row is a value segment from the Player Value Mix table. Each cell is that segment's deposit contribution for that month.